Jensen Outdoor
June 2025 — Present

• Manage and grow Instagram presence, increasing followers 53% within one year. Develop and execute content strategy across product launches, brand storytelling, sustainability initiatives, and executive communications, publishing 50+ pieces of content and driving sustained audience growth

• Drive multi-channel marketing execution in collaboration with leadership, producing social, and email campaigns from concept through launch, including copywriting, creative production, scheduling, and paid promotion across Meta platforms

• Optimize company website content and functionality through WordPress backend administration while supporting end-to-end product launch initiatives, coordinating internally with sales representatives and product designers to ensure alignment with broader marketing objectives

• Support the seasonal new product development cycle by evaluating trends, refining product aesthetics, and coordinating cross-functionally to ensure cohesive branding and seamless integration into seasonal catalogs and launch materials

Independent Creative Professional
April 2023 — Present

• Worked with clients to assess their branding needs, develop logos and visual assets, and execute rebranding strategies that effectively communicated their identity

• Photographed and edited images while managing client communication and bookings for graduation and wedding photography sessions

Vestique Richmond
July 2024 — July 2025

• Managed Vestique Richmond’s social media presence by creating content and styling promotional photos to maintain brand consistency and drive customer engagement

• Independently managed the store, styling customers and providing personalized fashion recommendations to enhance the shopping experience and drive sales

Circle S Studio
Summer 2022

• Refined research and client communication skills in the rebranding process while assisting with digital and print production

• Developed an understanding of UX & UI design through collaboration, experimentation, and hands-on involvement in creating user focused experiences

• Efficiently prioritized tasks and managed multiple deadlines while adapting to project needs and fostering a collaborative work environment

University Recreation Center, UREC
August 2021 — April 2022

• Designed promotional materials and created engaging social media content to market programs and services across platforms such as Instagram, TikTok, and Facebook

• Conducted meetings with professional staff to determine their exact marketing needs

• Photographed and documented live event footage for promotional use